Texas vs. The Nation
A collegiate Division I All-Star football game is a first of its kind. It matches top collegiate players with ties to the state of Texas against top collegiate players from around the nation. Former Texas A&M and Alabama Head Coach, Gene Stallings, will coach the ‘Texas Team’ and New Mexico State Coach Mumme will coach the ‘Nation Team’. The game will be nationally televised on CSTV. During the week of the bowl, many NFL scouts, coaches, past NFL players, game staff and players will come to El Paso to be involved in the game. Estimated 40,000 will attend.

Tuff Hedeman Championship Bullriding
Demos: Adults 25-44
Attendance: SOLD OUT in 2007, 2008, and 2009
Activities: Broadcast live on GACTV channel, hosted by World Champion Bull rider, Tuff Hedeman. Bullriding – over 40 of the country’s best bull riders saddle up and try to beat the 8 second clock.
Sponsorships avail: Arena Signage, VIP sponsor, Gate Sponsor, Seating Sponsor, Program Sponsor, Booth packages, Media & Sponsor Party.
There will be an outdoor PRE PARTY appropriately called “Tailgate Down” – it includes vendor booths, food booths with some of the best BBQ, Beverage booths, a stage and live entertainment.

A Love Affair & Bridal Expo
Demos: Newly Weds, Adults 18-34 / First time homeowners/ Internet users
Attendance: 4000
One day event  -  Camino Real Ballroom.
Sponsorship opportunities – Title sponsorship, Program sponsor, Fashion show sponsor, Special Guest Speaker Sponsor, stage sponsor. 
Specific tailor made packages available to better address sponsor needs.

Sports & Health Expo Sunday, at Sunland Park Racetrack
Demos: Adults 18-44 / Family show/ Kids get in free
Attendance: 5,000 plus
Special Guest for this year – (T.B.D.) - In 2002 it was Tony Dorsett, 2003 – Earl Campbell, 2004 – Juan Lazcano and 1966 Utep Miners WAC Basketball Team, 2006 - Curly Neal, 2007 - Dallas Cowboy Ring of Honor, 2009 - Danny White. 
One day event – at Sunland Park Racetrack & Casino. 
Sponsorship opportunities – Title sponsorship, Program sponsor, LIVE show sponsor, Special Guest sponsor, stage sponsor, special activity sponsor, ticket sponsor, live broadcast sponsor.
Specific tailor made packages available to better address sponsor needs.

Sunland Derby
Demos: ADULTS 25-54
Attendance: 15,000 plus
Festivities begin Saturday, March 28th – Sunland Gala – with special guest Former Celtic Bill Russell.
Sunday, March 29th – Racing begins at 12:30pm (time subject to change).
Gala special guest for 2008: Michael Irving – Hall of Famer and former Dallas Cowboy Super star.
WinStar Races – 13 Thorough bred races, including $600,000 WinStar Derby, $250,000 WinStar Oaks and $100,000 Harry Henson Handicap and $100,000 New Mexico Breeders Derby.

Balloonfest May - Memorial Weekend
Demos: Persons 12 +/ teens / Families / 24th annual Balloon rally and concert
Attendance = 35,000 plus
Activities include: Balloon rally in the morning, Water- rides during the day and Concerts at night.
Three day event – Memorial Weekend Sat / Sun/ Mon/ at Wet-N-Wild water world.
Sponsorship Opportunities - Title sponsorship, Program sponsor, Special Guest sponsor, stage sponsor, special activity sponsor, ticket sponsor, live broadcast sponsor, concert sponsor, Balloon sponsor.
Specific tailor made packages available to better address sponsor needs.

Big Daddy Car Show
Demos: Men 25-44 Persons 25-54
Attendance = 15,000 plus
Activities include: Car and Hot Rod Exhibitions, demonstrations, giveaways, sampling, live music, casino and televised racing, great food and fun for the whole Family FATHERS DAY.
Sponsorship Opportunities - Stage sponsor, special activity sponsor, display, car show.
Specific tailor made packages available to better address sponsor needs. 

Downtown Street Festival
Demos: Adults 18-49 / secondary adults 21-34/ 80% Hispanic
Attendance: 40,000
Theme: Independence Day – featuring two days of great Main Acts.
Live entertainment: Rock, Pop, and Latin.
Activities include: 4 Stages of Live Entertainment, Children's area, 100 Booths, Cheerleading competition, Food from both sides of the Border, Car Show, Fort Bliss Military Display.
Firework Finale – Two 30 min shows.
Main Acts from past years: VINCE NEIL, STYX, PUDDLE OF MUDD, DJ KANE, PROYECTO UNO, and PAPA ROACH.

BACK TO SCHOOL EXPO – Tax free weekend – 
Demos: Persons 12 +/ teens / Families / at CIELO VISTA MALL
Attendance: 80,000 plus
Activities include: Fashion shows. Exhibitions, demonstrations, giveaways, sampling.
Sponsorship Opportunities - Title sponsorship, Book Cover sponsor, Stage sponsor, special activity sponsor, live broadcast sponsor, display inside Cielo Vista Mall for two days.
Specific tailor made packages available to better address sponsor needs. 

A Taste Of El Paso BBQ – Labor Day Weekend 
Demos: Adults 18-49 / Young Families/ secondary – 12-24 teens/ young adults
LOCATION: AT THE ALL NEW WESTERN PLAYLAND – Sunland Park, NM
Attendance: 10 to 15,000 – one day event
Activities Include – amusement rides, booths sampling food, face painting and children's activities, concert – FEATURING THE "TASTE OF EL PASO" – EL PASO'S FINEST RESTAURANTS SAMPLE FOOD.
Sponsorship Opportunities – Title sponsorship, Program sponsor, menu sponsor, Apron Sponsor, Special Guest sponsor, stage sponsor, special activity sponsor, ticket sponsor, live broadcast sponsor, concert sponsor, Apron sponsor, ticket outlet, etc…
Specific tailor made packages available to better address sponsor needs.

Haunted Warehouse – Entire month of October 
Attendance: 18,000 to 20,000
Property includes 20 to 25 thousand square feet of sheer terror.
Demos: Primary demo – adults 18-49
Other Activities to include: "Thirsty Thursdays" – partnership with the United Blood services in which anyone who donates blood that day will receive 50% off their admission with their donors card.
Other sponsor tie ins: Goody Bags, Reflective badges for the Kids, Specific days like described above, Media Day, Discount Coupon Sponsor, and Ticket Sponsor.
Specific tailor made packages available to better address sponsor needs.

The CHRISTMAS HOUSE At Western Playland
December 4 - 23 
Location: Western Playland Amusement Park
Targeting: Families – 25-44, Teens 12-18, Adults 18-49
Estimated Attendance: 6,000
Previous year Attendance: 4000
Property includes 10-15 thousand square feet.
Other Activities to include: Special activities, Pictures with Santa, arts and crafts, live broadcasts, media night.
Other sponsor tie ins: Goody Bags, Reflective badges for the Kids, Specific days like described above, Media Day, Discount Coupon Sponsor, and Ticket Sponsor.
Specific tailor made packages available to better address sponsor needs.